Have you just started with Shopify and now you want to run your own Shopify Facebook store? Here are 4 copywriting tactics to help your new Facebook shop by Shopify sell more!
If you have just become a Shopify user, congratulations! That is probably the best thing you can do for your business. Now that you have the option to use the Shopify templates and customize your store, you can take advantage of the situation and create the online store of your dreams.
Another thing we like about Shopify is that it integrates with social media giant – Facebook.
Yes, Shopify allows you to create your own Facebook shop and sell the items directly via Facebook Messenger. If you are just starting out and you want to find a way to help your Facebook shop by Shopify sell more, here are 4 copywriting strategies you can use:
- Capture the attention: You need to immediately intrigue your potential buyers with a “hook”. It is easiest to do by saying some incredible accomplishment related to your product. You need something that will immediately entice your followers, for example, “Get 50% off and free shipping”
- Create a sense of urgency: The next step is using a powerful psychological provocation known as FOMO or fear of missing out. The people can’t help but wonder what others have. This is the perfect opportunity for you to help your potential buyers pull the trigger and purchase what you offer. You can write something like – Hurry, the promotion is valid while supplies last.
- Use the urgency situation and add your order links: Now that you’ve attracted potential customers’ attention and created a sense of urgency, it is time to present the opportunity to buy your products. You can’t just throw an order link in the face of your followers. Instead, you need to create an opportunity to purchase your products with a question or a delicate nudge that makes them feel like it was their decision.Write “Grab yours right here” or “If you are having troubles, you will want to purchase this”.
- Always close with intrigue: And finally, remember, you should always close with intrigue, an urgency situation, and another order link. For example, you can write something like “Tag a friend who will want this” or “Click share if you like this”.